Wholesale Fashion Clothing

Sydney - Brisbane - Melbourne

Our Label, Striking

Striking is a youthful, creative and fashion-forward label created by a team from Desire Fashion Trading Pty Ltd in Australia. We provide wholesale fashion clothing for Australian fashion retailers through our wholesale outlets in Sydney, Brisbane and Melbourne.

Desire Fashion Pty Ltd - Fashion Wholesalers

As a fashion wholesaler, we are known better as "Desire". It is common to hear a fashion buyer on Kippax Street, doing their power walk through the rush hour with head tilted to one side on their phone while struggling with both hands to carry their stock, saying "I am at Desire" or "I am heading to Desire".

Desire's team have been working hard since 1997. Having worked for some of Australia's leading chain company, our label Striking has captured a place in Australia nationally with wholesale fashion stores in Sydney, Brisbane and Melbourne.

Our label, Striking is inspired to create a brand on its own which uses a wide range of mix and match, trendy fabrics and prints for both "must-have" casual-day-wear and evening-cocktail-dresses.

Striking incorporate the latest key trends and the range will often feature beautiful finishings, such as unique necklaces, facinators, beads, sequins, feathers, shell, lace or leather as delicate, faux furs and exotic trims.

Striking's Success

Striking's success is due to our strong team work commitment to connecting with out customer's and among ourselves.

Our recent opening in London will help us to have the latest inspirations and creations, bring us up to the next level, in competing competitively in creativity and pricing. Our designs are inspired from our oversea buying trip, famous designers, current trends and vintage pieces.

"With our strong passion in fashion, an eye for detail and "avant garde" style, Striking is becoming an important lifestyle brand, an affordable label. We want to know what you want, who you are and we want you to have your dream wardrobe come true without paying for a big number on the price tag" - Anny.

Contact Us

Contact us to find out more. We are convinced you'll be pleased at our impressive range of wholesale fashion clothing.